{"id":5818,"date":"2021-06-25T10:09:02","date_gmt":"2021-06-25T15:09:02","guid":{"rendered":"https:\/\/fundacionjaviermarin.mx\/?page_id=5818"},"modified":"2021-06-25T12:36:12","modified_gmt":"2021-06-25T17:36:12","slug":"comunicar-la-creatividad","status":"publish","type":"page","link":"https:\/\/fundacionjaviermarin.mx\/en\/comunicar-la-creatividad\/","title":{"rendered":"Comunicar la creatividad"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_bottom=”30″][vc_column width=”1\/3″][vc_single_image image=”5812″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”2\/3″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Description<\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”]Buy now<\/i><\/a>Buy now<\/i><\/a>[\/vc_column_inner][\/vc_row_inner][vc_separator type=”normal” down=”30″][vc_column_text]<\/p>\n

Alejandra Mateos<\/h4>\n

Illustrations by Alejandro Magallanes[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Paperback
\ntwo colors
\n152 pages
\n19 x 13.5 cm
\n140.00 MX | 7.5 USD | 7.00 \u20ac
\n9 978-607-97508-5-5[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”30″ padding_bottom=”30″][vc_column][vc_column_text]Digital media are exciting; the perfect place for experimenting, publicizing, and interacting. The resources they offer are almost infinite and they change at a dizzying speed, making them powerful and diverse. However, their spaces have become complex and they operate according to rules that increasingly distance them from simple intuition.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]This book explores contemporary communication needs of artists and those who are just starting out in promoting cultural projects. It focuses on how to gain recognition and presence, as well as the different strategies to make yourself visible in the right places. It offers tools for creating an online personality as well as how to forge effective alliances and nodes for standing out in key platforms.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]It is a functional guide for any moment in the reader\u2019s career: valuable for beginners, but also useful for established artists. It can be used both to think about work that has been done and to develop a structured plan of action.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]In short, this volume is a methodology that allows you to design effective communication through reflection and a series of questions.[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_bottom=”30″][vc_column][vc_single_image image=”5825″ img_size=”large” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/issuu.com\/puntal_fjm\/docs\/libro_04_promocion_digital_issuu”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”30″ padding_bottom=”30″][vc_column][vc_column_text]Alejandra Mateos<\/strong> is a communicologist. Her academic work revolves around the digital humanities. She is currently focused on the study and analysis of datafication, human-machine symbiosis, post-humanism, and virtuality.[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]As a teacher, she has created educational programs covering technology and art in places like Local de Arte (Art Venue), Arca, the Escuela Superior de Desarrollo e Innovaci\u00f3n Empresarial (Higher School of Business Development and Innovation), the Escuela de Dise\u00f1o del Instituto Nacional de Bellas Artes (National Fine Arts Institute School of Design), the Instituto de Mercadotecnia y Publicidad (Marketing and Advertising Institute), the Fundaci\u00f3n Javier Mar\u00edn (Javier Mar\u00edn Foundation), the Mexican chapter of Lesbians Who Tech, and the Universidad Mesoamericana (Mesoamerican University).[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]She has received various awards and honors for her design work: the only 2015 Appuesta Digital award given by the Centro de Cultura Digital (Center for Digital Culture). She was among those selected for the Laboratorio Interdisciplinar de Experimentaci\u00f3n e Innovaci\u00f3n de Videojuegos y Arte Interactivo del Centro Multimedia 2015 (Interdisciplinary Videogame and Interactive Art Experimentation and Innovation Laboratory of the Multimedia Center, 2015).[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]She is a member of the sixth graduating class from the Founders Institute Mexico; a participant in the 2016 Espacio Abierto de Trabajo (Open Work Space) program at muca Roma (Roma Neighborhood University Museum of Science and the Arts) (2016); and a member of the seminar \u201cEl museo de arte y su funci\u00f3n educativa, trayectorias y retos\u201d (The Art Museum and Its Educational Function), hosted by the Centro de la Imagen (Center of the Image) (2016) and of the sixth graduating class of the Master\u2019s Program in Design, Information and Communication at the Cuajimalpa campus of the Universidad Aut\u00f3noma Metropolitana (Autonomous Metropolitan University) (2017).[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]Alejandro Magallanes<\/strong> When he illustrated this book, he was 46 years old, was 1.83 meters tall, weighed 83 to 85 kilograms, had written three books of poetry, a novel, artist books, and ten children\u2019s books. He has had several exhibitions both for his art and his design. He teaches classes at the university. He is still alive, at least in October 2018.[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_bottom=”30″][vc_column width=”1\/3″][vc_single_image image=”5812″ img_size=”large” qode_css_animation=””][\/vc_column][vc_column width=”2\/3″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”2\/3″][vc_column_text] Description [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][vc_separator type=”normal” down=”30″][vc_column_text] Alejandra Mateos Illustrations by Alejandro Magallanes[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Paperback two colors 152 pages 19 x 13.5 cm 140.00 MX | 7.5 USD | 7.00 \u20ac 9 978-607-97508-5-5[\/vc_column_text][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row css_animation=””…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5818","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/pages\/5818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/comments?post=5818"}],"version-history":[{"count":5,"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/pages\/5818\/revisions"}],"predecessor-version":[{"id":5887,"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/pages\/5818\/revisions\/5887"}],"wp:attachment":[{"href":"https:\/\/fundacionjaviermarin.mx\/en\/wp-json\/wp\/v2\/media?parent=5818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}